Copy Makeovers Made Easy Chances are you're sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result. Here are 3 simple steps to complete copy makeovers... Copy Makeovers -- Strategy #1: Create A More Compelling Headline. This is critical. The headline is the first thing your audience sees. It either [...]

Read more